The traditional marketing ecosystem has undergone a sea change.
Earlier, traditional marketing heavily relied on networking and conventional advertising. Marketing has become digital, and the competition has elevated with the advent and proliferation of B2B and B2 marketing.
If you are a business owner who wants to thrive in the digital marketing era, then you will have to pull out all the stops to foster new leads and strengthen relationships. That means you will require a well-rounded digital marketing strategy. We are a trusted digital marketing agency that has helped businesses improve outcomes with the help of search engine optimization (SEO) and pay-per-click (PPC) advertising. When used correctly, these two methodologies can help businesses maximize the ROI from their online presence.
But which one is right for your business? Let us find out after understanding what SEO and PPC mean.
The two most popular digital marketing strategies
What is SEO?
SEO focuses on improving the visibility of a site or a particular web page in a search engine’s unpaid results. These results are often referred to as earned, organic, or even natural results. SEO specialists understand SEO algorithms that drive search engine rankings. Based on that understanding, SEO companies help their client websites rank higher on search engine result pages (SERPs).
What is PPC?
Businesses use PPC advertising by paying search engines to show their ads on SERPs. Whenever an ad is clicked, the advertiser or business has to pay a specific fee. PPC means buying visits to a business site, as opposed to earning them, which SEO does. PPC advertising does not simply end on search engines; it can even be extended to other platforms, including social media channels.
PPC or SEO? The age-old question
Costing matters a lot!
SEO is usually thought of as a cost-effective strategy in the long term to uncover business opportunities. SEO requires a lot of upfront investment in the form of developing content, optimizing sites, and sometimes using SEO services and tools. But when a website dominates SERPs, it will receive organic traffic without costing anything substantial per visitor. On the other hand, PPC needs payment for every click, irrespective of conversions. No doubt, PPC can drive a lot of traffic immediately; however, its long-term cost can be quite high.
Traffic quantity and quality.
If done correctly, SEO is known for bringing in a lot of consistent and stable traffic in the long run. SEO also gets high-quality traffic. In contrast, PPC can attract a varied mix of audiences ranging from casual browsers to serious buyers. If you use PPC to target the right set of audiences with great precision, you will hit the jackpot.
ROI and conversions all the way.
Conversion rate and ROI can differ incredibly between PPC and SEO. For instance, SEO-driven traffic can bring in higher conversions. However, ROI of SEO can take pretty long to come. When we discuss PPC, it offers a higher ROI almost instantly. Nonetheless, the leads that come to your landing page after clicking on one of your PPC ads may or may not convert so easily. The fact is, if your ad is in sync with your landing page, then the conversion rate can climb steadily.
Finding a trusted digital marketing agency
We, at AK Technolabs, help different businesses solidify their online presence. How do we do that? We help them use our digital marketing expertise to uncover business opportunities online. We have SEO experts and PPC specialists to help you capitalize on two of the most popular digital marketing strategies of all time. Consult with one of our digital marketing experts and find out whether your business can benefit from SEO, PPC, or both.
