After the COVID-19 pandemic, the need for faster, refined e-shopping experience has become pressing. Today’s online shoppers are savvy, so delivering exceptional shopping experience is a necessity and not just a mere luxury. In this explainer, we, as your trusted Shopify web development agency, will explain why your Shopify website’s speed matters and tools it already offers to help you maximize your website speed.
Building a speedy Shopify website counts a lot
When it come to Shopify, speed optimization goes way beyond simple SEO. If you wish to drive high-quality organic traffic to your website, you need to keep in mind two things: serve high-quality content and ensure your site’s technical health is top-notch. Technical website optimization’s integral component is none other than speed optimization. If you pay heed to speed optimization of your Shopify store, you will also improve your site’s SEO.
But why does site speed matter, anyway? Well, page speed is a ranking factor on search engines. That means if your website is as slow as molasses, then its ranking on Google and other leading search engines will take a hit.
The bottom line? Improving your Shopify website’s speed means you are taking a concrete step toward providing an exceptional user experience. Additionally, a slow-loading web page can result in fewer page views, a dip in customer satisfaction, and the conversion rate suffering. If you make your webpage load fast, you will improve customer engagement and increase conversions to boot.
Shopify has some built-in speed optimization
Shopify has been in the web development arena for quite some time. That’s why the company never ever puts site speed on the back burner. For this reason, you will find two key site optimization tools that can improve your Shopify store’s performance and take site speed to the next level. These tools are as follows:
Content Delivery Networks: Also referred to as CDNs, they bring a feature to help businesses store their data on Shopify’s servers worldwide. This way, Shopify does shorten the gap between the online store and the querying device. Using this tool, you can optimize the online store’s performance and time.
Browser Caching: This is the process of saving your website’s images, JS, CSS files, and other PDFs to your customer’ device. That means whenever the customer searches your website, it will not have to make a call to Shopify’s server each time. Instead, it will get CSS, JS, images, etc., pertaining to the site through the customer’s local device.
Finding a dependable Shopify Web Development Company
At AK Technolabs, we are a reliable end-to-end Shopify web development company that has helped many retailers go online with robust shopping websites. Our team of Shopify developer has enabled companies to customize their store, mimicking their brand identity. We offer a suite of Shopify web development services including custom store design, integration, and ongoing support. So, what is the delay about? Connect with our Shopify developers today to understand how your online presence can become speedy, secure, and better.
