Search engine optimization, referred to as SEO, is undergoing a sea change. The year 2024 saw significant SEO changes, including the launch of Google’s AI Overviews. And the year 2025 promises to bring jaw-dropping changes as well. In this explainer, we will give an overview of three key trends that will change the way anyone thinks about SEO this year. Based on your understanding of these trends, you will be able to get SEO services in India that improve business outcomes. Without any further ado, people, let us get started.
The role of AI in SEO
No doubt, AI is rethinking how many businesses grow today. The advancement of AI tools brings several challenges and opportunities. AI is helping build, calibrate, measure, and optimize SEO strategies. It will also help keep the content updated, but SEO experts suggest that relying solely on AI will not help. Creating content with AI tools will be less valuable, and human oversight will be required. Most AI tools can generate amazing generic content, but search engines will leave more and more generic content out of the index. A balance of AI-generated content and human rewriting and oversight will be needed to make content pieces valuable and relevant.
The fast-paced evolution of Google’s AI Overview
AI Overview will transform into different formats in 2025 and beyond. Presently, most AI Overview results mimic Featured Snippets. However, Google will not stop here and will iterate. SEO specialists suggest AI Overview results may be easier and quicker to monetize in the future. With the rapid progress in LLM development, AI can expect to create content without falling into the no-value trap.
Molding as per zero-click searches
A business must factor in zero-click searches in its SEO strategy in 2025. It is a hard fact that getting clicks can be challenging as most users find answers to their questions on the first search engine result pages (SERPs). In order to maintain visibility, you need to figure out how your content can be listed among the answers presented in the results of AI tools, such as ChatGPT and Bing’s Copilot. That is how you can make sure your business gets visibility even when the number of traditional clicks reduces.
AK Technolabs helps businesses up their SEO game
We help businesses up their SEO game by a wide margin. Our team of SEO specialists does a complete analysis of your business before giving you any search-specific suggestions. We do not establish unrealistic expectations and do not overpromise on things we cannot deliver at the moment. As a trusted SEO company, we help businesses get on the first SERP of leading search engines. Connect with our SEO experts to discuss your project. Based on your discussion, we will get you SEO services that are built just for your business to excel. What is the wait for, then? Get on a quick no-obligation call with our specialists right away to discuss your project.
